by Mark Cade
We pride ourselves on being a values-led, family business with a long heritage serving our hotel and hospitality clients. All our development is informed and influenced by our strong client relationships – it is this that has led us to become the largest privately-owned hotel PMS provider in the UK.
I put this success and longevity down to four key factors.
Our bespoke approach
As a privately owned business, we can provide a highly personalised and tailored relationship. With larger multi-nationals, there is often a more “cookie-cutter” mentality.
We focus on investing in long-lasting relationships, built on the regular evaluation of our clients’ needs allowing us to develop innovative solutions.
The development and launch of our SaaS product Rezcontrol is testament to this approach. Four years in the making, we have created a highly adaptable and responsive system which has been created from the perspective of people working in and running hotel businesses.
Flexibility and agility
While multi-national companies focus on the consistency of their outputs with lengthy processes, their flexibility is stifled. At Avondata, flexibility and agility are always at the forefront of our innovation. This focus, alongside a personal touch through collaboration, is why we produced a system which receives weekly updates to the core product as well as regular new modules.
In 2021 we brought innovation to the way our clients organise housekeeping and event management within their hotels. From a mobile housekeeping app, detailed function sheets and guest communication email templates to tasks and alerts for each user or team – these automations coordinate everything for our clients.
We are always developing new products, with a view to unlocking new revenue streams, cost and time savings for our clients. For an example of this, please read our recent blog on our new event module.
Aftercare
Where some PMS providers focus on the sell not the delivery, we believe we provide a level of aftercare second-to-none in the industry.
For example, a standard industry helpdesk experience can be frustratingly time consuming often involving support tickets, generic email replies and standard FAQ answers. We know how this can make a client feel… like a number.
We can react faster than the rest of the industry, offer tailored and crucially, easy to follow solutions. This is why clients stay with us for years and take us with them when they move to new roles.
We are motivated by a deep love for our industry, and we continually invest in innovating for the benefit of hotel businesses.
The Avondata culture is about people – and being an independently owned business gives us the edge in knowing each client. We can provide a one-on-one, personalised experience that clients really value.
We bring passion with a purpose
Passion with a purpose is the catalyst for developing a long-lasting business. This is a sentiment we share with our clients.
The impact of this is strong and collaborative working relationship with our clients.
So, what is the next step?
Let’s connect and discuss how we can make a difference in your business today.
Find out more about Rezcontrol and book an online demonstration and let us show you that the proof is in the product.
Alternatively, please contact the sales team on 0330 223 1456 or email sales@avondata.co.uk.