The hospitality industry is on course for another busy summer period and the staycation trend of 2021 is set to continue. Yet hotels and restaurants are not in for an easy ride with research suggesting that the UK sector is short of up to 200,000 hospitality employees this summer.
This is a result of a combination of hospitality workers retraining during the uncertainty of the pandemic and EU workers leaving the country due to Brexit.
So, as an employer how can you combat this and have a successful summer period?
The industry is taking steps to widen its recruitment field by hiring younger staff members. Restaurant chain, Pizza Express have stated that 20% of their workforce are under 20, which has risen from 18% before the pandemic.
However, forward-thinking hospitality brands are taking a more strategic approach to building their reputation with potential candidates. By creating and embedding a distinct and attractive employer brand that both candidates and colleagues will celebrate and crucially, want to be a part of.
Boutique hotel, Victorian House, based in Cumbria was shortlisted as a best place to work within a year of opening. Despite launching at the beginning of the pandemic, the company showcases an excellent workplace culture which champions employee wellbeing. Their cross-skills training program enables employees to gain an in-depth knowledge of the overall business and provides them with the skills they need to further their careers in the industry.
This demonstrates that you don’t need to be a global hotel group to harness the power of a great employer brand.
Creating a stand-out employer brand
A standout employer brand needs a structured approach. It’s important to work through these three key steps to identify unique attributes that will help you stand out against the crowd.
1.Insight: reach out to staff, candidates and recruitment consultants via workshops, surveys or interviews to understand what makes you different and why your current staff love working for you.
- Create: an impactful and creatively articulated EVP (employee value proposition) statement which breaks down the experiential promises you can offer candidates when they come and work for you (think culture, recognition, benefits and experience). This can serve as the basis for a creative theme to bring your employer brand to life visually, ready to roll out across your website and social channels as an inspiring campaign, reflective of the experience you offer your colleagues and candidates.
- Deliver: it’s time to build your delivery strategy and embed your employer brand across your employee experience and all those moments that truly matter for your colleagues by mapping your employee experience and identifying your priorities.
Prepare your business for a busy summer period with Rezcontrol PMS
Equipped with a stand-out employer brand, your business will be attracting top quality talent ready for the summer period. We can further support the efficiencies of your operations with Rezcontrol PMS. Rezcontrol’s user-friendly interface means employees can pick up the basics of the system with only a short onboarding session.
We also have a range of free training videos that can be accessed at any time. These can be utilised in the onboarding process or enable established employees to brush up on their skills.
Let Rezcontrol automate time consuming tasks and leave your colleagues to focus on the things that matter – delivering a brilliant guest experience to remember.
Let’s connect and discuss how we can make a difference in your business.
You can find out more about Rezcontrol on the Avondata website. The next step would be to book an online demonstration and let us show you that the proof is in the product.
Alternatively, please contact the sales team on 0330 223 1456 or email sales@avondata.co.uk.